Gair Maxwell

Topics

THE BRANDING HIGHWAY
IN THIS SEMINAR YOU WILL LEARN

• How “brands that stick” boost revenues, increase market share and build shareholder equity
• Specific reasons why most advertising campaigns yield minimal results with maximum cost
• Why “brands of distinction” consistently  outperform competitors wearing “badges of ownership”

A TRUSTED BRAND IS A TREASURED ASSET. 
Fortunes are made and companies are sold way above asset value, primarily through the intangible strength of a compelling brand. So why are some firms wildly successful at leveraging their brand while others squander buckets of money on ineffective ads and struggle to earn a return on their marketing dollars? 

Join Gair Maxwell on The Branding Highway and discover how certain companies grow more than 5-10 times their original size in less than 4 years… while slashing their advertising budget! You will learn why developing a brand involves much more than picking colors, a logo or spewing “features, advantages and benefits”. It’s about finding the human voice and personality that embodies the spirit of your company and how you communicate that through words, pictures and actions. 

Learn how iconic brands create conversations that fuel the hearts and minds of loyal customers, despite a saturated advertising world jammed and crammed with the increasing clutter of “white noise” and “ad-speak”. This is a keynote presentation/workshop that reveals key issues of brand development often ignored or glossed over. Drive full throttle past a century of traditional “media-industrial complex” thinking and kick start your brand to the next level with The Branding Highway!

STAGING THE CUSTOMER EXPERIENCE
IN THIS SEMINAR YOU WILL LEARN

• What the magic of Disney & KISS have in common with the systems of McDonalds & Starbucks
• 3 ways to plan and purchase ‘Word of Mouth’
• How to script the “Customer Experience”

80% OF COMPANIES BELIEVE THEY DELIVER A SUPERIOR CUSTOMER EXPERIENCE.
ONLY 8% OF THEIR CUSTOMERS AGREE. 
The real service mission of any business is NOT just get the customer in the door, but to make sure they come back again and again. Even a 5% increase in customer retention can boost profitability by 25-100%. Staging the Customer Experience helps owners, managers and troops in the trenches ‘land on the same page’ to sell bigger orders, attract new customers, and most importantly generate consistent repeat business. 

Gair Maxwell identifies inconsistencies on what you have been promising in your marketing to what is actually delivered on the front-line. If work is theatre and every business is a stage, Gair helps you develop standing ovation strategies to create customers for life. Expect to challenge the norms of your own industry with an explosive mix of newfound energy and creativity that translates into specific, doable action steps ready to be implemented Monday morning.Discover how you and your team can manufacture memorable and meaningful brand experiences (even if you’re on a $10 ad budget) with Staging the Customer Experience! 

THE “I” IN T.E.A.M.
IN THIS SEMINAR YOU WILL LEARN

• The invisible glue of any organization
• How a silent killer called the “drama triangle” will make or break any team
• Practical ways you can lead without a title, tenure or talent

IS THERE AN “I” IN TEAM? GAIR MAXWELL THINKS SO.
In a provocative, entertaining fashion, Gair challenges the way teams are expected to work together, allowing the whole to become greater than the sum of its parts. Those expectations often clash with traditional wisdom, unwritten rules and conflicting agendas, generating subcultures and mini-dramas full of empty excuses, dropped balls and pointed fingers.

The “I” In TEAM breaks new ground by focusing on what everyday people can do to achieve higher levels of leadership thinking, quality control, initiative and personal accountability, crucial to the success of any organization and the brand it represents. 
 
Ready to hit home runs with your team and boost energy, engagement and execution? Step up to the plate … and take a swing with an uncommonly unconventional learning experience discovered through The “I” In TEAM.

DREAMDAY 7     
IN THIS SEMINAR YOU WILL LEARN

• Why most dreams eventually wither and die.
• Practical techniques to defeat insidious whispers from our “lizard brains”.
• Seven elements that MUST happen for ANY dream to become reality.

OUR MOST IMPORTANT DREAMS ARE OFTEN BURIED WITHIN US.
You have determination, ambition and aspirations. You may even have faith, hope and persistence on your side. Yet, you wonder why many of your dreams fade into the oblivion of wishful thinking, never to come true. Or maybe your biggest dreams are lying dormant as you exchange achievement and adventure for soul-sucking daily existence and survival. 

Nobody likes to admit they are not living their dream. In business or in life.Join internationally-recognized author and speaker, Gair Maxwell for DreamDay 7 and discover hands-on methods that allow otherwise ordinary people to achieve extraordinary dreams. DreamDay 7 has been called “a life-changing knockout” and “free of motivational fluff”. If you believe the possibility of having a dream come true is what makes life interesting, then lace up your boots, step back into the ring and fight for the dreams that matter most.            

THE KNOWING-DOING G.A.P.
IN THIS SEMINAR YOU WILL LEARN

•   Six factors that sabotage human potential
• A practical process to move beyond “comfort zones”
• The science that links good intentions to ruthless execution

YOU HAVE SEEN THIS MOVIE BEFORE.
Books are read, seminars attended, ideas generated but when it’s time to head back to the office, little if anything, really changes. “A-ha moments” fade faster than a New Year’s resolution and the same patterns persist. As much as people talk about success, the truth is most individuals and organizations never achieve it. Not because they can’t, but because they 
choose not to act on knowledge that corrects self-defeating behaviours.

Gair Maxwell reveals why The Knowing-Doing G.A.P. exists and how to close it with new mind-to-muscle patterns that inspire growth, action and passion for one’s cause, company or personal purpose. No more excuses. No more inertia or irrational fears. Just effective, deliberate action, releasing untapped organizational power and human potential.Great insight worth “Knowing”. A learning experience definitely worth “Doing”