Videos
Author & Social Media Advisor Who Has Helped Clients Ranging From the Academy Awards to the United States Navy Become More Persuasive Digital Communicators.
Erin King can help companies, leaders and employees communicate effectively and avoid the main thing that blocks you from being your most persuasive self. Erin has the knowledge and experience to help sales, marketing, and event professionals to cut through the online noise and get attention.
Erin founded and sold her first two acclaimed companies, Jump Digital Media and PMS.com, which was featured in Forbes, before she turned 30. She launched Socialite Agency, a recognized social media marketing firm, in 2010.
She uses her presentations to share the big mistake that 90 percent of people make in daily communications. Known for her energy, Erin is regularly invited back.
Erin has a list of major organizations who have used her services including The Oscars, Nelson Mandela’s Legacy of Hope, ABC-Disney Television, VISA, Hitachi, Siemens, Synchrony Financial, Abbott Laboratories, the National Association of Broadcasters, the U.S. Navy and others.
Digital Persuasion:
Ignite Your Social Influence
Best Audience: Brand Marketers, Agency Marketers, Entrepreneurs
In today’s skeptical, saturated, ad-blocker installed social world- it’s never been harder for a brand to be seen or believed. If your social media content isn’t driving the conversations or conversions that it used to- it’s because it’s not enough to just tell a great story anymore. Persuading others to engage with you, your brand, your product or service on social media requires a strategy for not just WHAT story you are telling: but WHO is telling it.
Welcome to the era of the “influencer”. Yes, it’s an eye-rolling buzzword. Yes, it’s a Halloween costume. And yes, 92% of us trust their recommendations over anything a brand says about itself (Nielsen). In just the last few years, the traditional marketing paradigm has been inverted-with persuasion power no longer belonging to brands but to micro, customer and employee influencers. On a daily basis, these authentic voices are influencing perception and impacting how we learn, feel and take action. So how can you leverage this complex movement to improve your social media performance?
Way beyond cheesy paid celebrity endorsements and boring customer testimonials, igniting the transformative power of influencer marketing revolve around answering one big question. Whether you are an individual marketing team of one or at the helm of a Fortune 100 brand, Erin will equip and empower you to answer that key question- so you can start to attract attention, increase influence and sell smarter in today’s social media marketplace.
Learning Objectives:
Digital Persuasion:
Sell Smarter in the Modern Marketplace
Best Audience: B2B Sales, Sales Managers, and Entrepreneurs
When you type, text or tweet, how persuasive are you? When reaching out to someone you don’t know online- does your message influence others to give you a chance….or ignore you?
Forget firm handshakes and eye contact- first impressions in today’s digital marketplace are dependent on your ability to positively influence others -without the power of face to face communication- to take action.
In person, you have 8 seconds before someone decides how they feel about you using your nonverbal persuasion skills: your appearance, your eye contact, your smile. Online, you have just 2.5 seconds- and none of those personally persuasive elements.Opening a new opportunity begins with persuading your recipient in just a few words of a mobile preview- that they should stop the scroll and engage with you.
Erin shows her audiences why some sales professionals digital messaging wins face time with new prospects-while 90% of messages DO NOT. She shares her proven 3 step formula for effectively eliciting a response to spark a dialogue and break through the ”empathy blockers” AKA our screens.
Using Erin’s PUB method- attendees leave empowered and equipped to attract attention, increase influence and sell smarter in the social, mobile and digital age.
Learning Objectives:
Digital Persuasion:
Sell Smarter in the Modern Marketplace
Best Audience: Direct Sellers, Social Marketers, Multi-level Marketers, and Network Marketers
When you type, text or tweet, how persuasive are you? What if changing just ONE word could make you twice as influential online? Get ready to learn exactly how to create social media content that persuades others to stop their scroll, lean forward, and SAY YES.
In working with everyone from The Academy Awards to The United States Navy, Erin Gargan King has analyzed thousands of social media posts to understand what works and what doesn’t when it comes sharing powerful content. Using Erin’s tested, proven “PUB” method, you will become empowered to tell a better story and share a stronger message. It’s time for you to attract attention, increase influence and sell smarter in today’s digital world. Stop feeling frustrated and start winning more “YES” the very next time your fingers touch your keyboard.
Learning Objectives:
Digital Persuasion:
Recruit Smarter in the Modern Marketplace
Best Audience: HR Recruiters, Managers, and Directors
Forget firm handshakes and eye contact- or cold voicemails and emails- first impressions in today’s digital marketplace are dependent on your ability to positively influence others -without the power of face to face communication- to take action.
In person, you have 8 seconds before someone decides how they feel about you using your nonverbal persuasion skills: your appearance, your eye contact, your smile. Online, you have just 2.5 seconds- and none of those personally persuasive elements. Engaging with a potential new candidate begins with persuading them in just a few words of a mobile preview- that they should stop the scroll and engage with you.
Erin shows her audiences why some recruiting professionals digital messaging wins face time with new prospects-while 90% of messages DO NOT. She shares her proven 3 step formula for effectively eliciting a response to spark a dialogue and break through the ”empathy blockers” AKA our screens.
Using Erin’s PUB method- attendees leave empowered and equipped to attract attention, increase influence and recruit smarter in the social, mobile and digital age.
Learning Objectives:
Digital Persuasion:
Ignite Your Social Influence
Best Audience: Event Marketers, Experiential Agency Professionals, and Association Marketers
Do you feel like getting your event to stand out in the loud- check that- ROARING world of social media has become an almost impossible challenge? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to- it’s because it’s not enough to show or tell a great event story on social media anymore. Persuading attendees to engage with your event on social media requires a strategy for not just WHAT event story you are sharing: but WHO is sharing it.
Do you feel like getting your event to stand out in the loud- check that- ROARING world of social media has become an almost impossible challenge? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to- it’s because
it’s not enough to show or tell a great event story on social media anymore. Persuading attendees to engage with your event on social media requires a strategy for not just WHAT event story you are sharing: but WHO is sharing it.
Digital influence has colossally shifted from brands and celebrities to micro and everyday influencers. This balance of power has disrupted even the smartest social strategies and demands a fresh approach to redefine why, where, and how your social media efforts will deliver the registrations, shares, and awareness you need.
The power of digital persuasion is about MUCH more than Kardashians and tens of thousands of dollars on sponsored Instagram posts. Erin’s talk helps today’s event marketing pro reimagine your current social strategy to ignite the power of your macro, micro and everyday influencer messaging in an authentic, transformative way.
It’s time to move from “right message, right time, right person” to “real message, real time, real person”. Using Erin’s dynamic, first-hand live event case studies, and her simple digital persuasion equation— you will leave empowered and equipped to attract attention, increase influence and market your event more effectively.
Learning Objectives:
“Erin was voted unanimously as the best speaker of our entire conference. She tailored her talk specifically for our industry. She challenged and connected our audience with her fiery energy so much that a year later, I still hear her name and concepts brought up in company conversations.”
Synchrony Financial
“Erin’s PUB Method helped our sales organization double our socially sourced opportunities won- helping to impact our bottom line tremendously.”
Hitachi Healthcare
“All we kept hearing over and over from our sellers was that their favorite part of JaneCon was ‘that girl in the pink dress!’ Everyone fell in love with Erin- she took us on an emotional journey with her powerful message. We just invited her back to keynote again for next year and can’t wait!”
Jane.com
“Our team doesn’t give standing ovations very often-but Erin nailed it. We can’t wait to work with her more in the future!”
Mutual of Omaha
“Erin inspired over 300 of our top brand and association clients to think differently about how they use social media to amplify their their biggest events. She was the perfect mix of entertainment, education and most of all- ENERGY!”
Hilton Worldwide
Disney
Hitachi
Target
Siemens
Visa
Abbott
Carnegie
Capita; One
NAHB