Melissa Agnes
Author, Speaker, And Leading Authority On Crisis Preparedness, Crisis Management, Reputation Management, And Brand Protection.
Crisis preparedness expert Melissa Agnes guides organizations to outline and remedy issues like reputation management and brand protection.
She founded and is the CEO of the Crisis Ready Institute and created the Crisis ReadyTM Model. A coveted speaker and advisor, Chris authored the book Crisis Ready: Building an Invincible Brand in an Uncertain World.
Melissa has been a keynote speaker or a strategic advisor to financial firms, technology companies, city governments, Ministries of Foreign Affairs and Defense and NATO. She helps clients build brands that can withstand devastating events.
Melissa is a university guest lecturer and teaches crisis management at universities, including Columbia and McGill and NYU. Her model for crisis management is recognized as best practices and taught globally.
She is on a panel developing the International Standard for Crisis Management which are guidelines for strategic capability and is also on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police, and on the Global Advisory Council for the Institute for Strategic Risk Management (ISRM).
Melissa is the editor of the Crisis Ready Blog, hosts the Invincible Brand Podcast, is a contributor to Forbes and has been covered by The Wall Street Journal, USA Today and Vibe Magazine. She gave a TEDx talk in 2015.
Build an Invincible Brand
Bad things happen to good companies. And issues come in all sort of sizes.
The potential risks in modern-day business are greater, more dynamic, and less predictable than ever before. And yet, the greatest exposure does not lie within these risks. Rather, it lies in having a team that is not prepared to anticipate, foresee, or respond to a rising threat, and its impact on your reputation, revenue, and relationships in real-time.
If a negative situation were to strike your organization, how confident do you feel that your entire team would know precisely what to do? Would they know how to immediately and effectively manage the situation in a way that results in increased stakeholder trust and loyalty?
In this program, Melissa Agnes, provides an applicable roadmap for helping you build an invincible brand through effective communication, issue management, and crisis readiness, resulting in increased organizational trust, credibility, and goodwill.
In this session, you will:
• Prepare for what you need to expect, deal with, and overcome when things go wrong
• Learn ways to exceed stakeholder expectations when it matters most
• Discover techniques to empower your team to make smart decisions that are focused on stakeholder-experience and relationship-strengthening
• Identify the difference between an issue and a crisis, and respond appropriately in real-time
• Discover the roadmap to brand invincibility
Choosing Your Lens: Transforming Issues into Opportunities
Issue management is a part of every business — whether it’s a customer complaint, an operational mishap, or worse.
The lens through which your team chooses to see a negative event directly impacts the actions they take in response to that event, which also directly impacts the result that that event will have on your brand.
Furthermore, when a negative event strikes your organization, your team has one of two options available to them: Respond ineffectively and chip away at the brand’s trust and credibility over time, or respond effectively and make strong deposits into your brand’s bank of stakeholder goodwill.
What is the lens through which your team currently views less-than-ideal situations?
How is it impacting your brand’s reputation over time?
How does the culture of your business dictate, empower, and reward the mindset of driving those actions?
Can you amplify these efforts in a way that continuously strengthens the trust and credibility associated with your brand?
As a crisis management advisor, Melissa helped to successfully manage several, real-world viral issues. This program will examine those issues and:
• Discusses the powerful advantages of effective, daily issue management in support of the brand’s longstanding reputation
• Helps participants clearly define the difference between an “issue” and a “crisis”, in order to establish effective strategies for real-time response
• Demonstrates techniques for auditing the organization’s current mindset to identify unique ways to empower and reward the right lens in every situation
• Provides best practices for effectively responding to viral issues in real-time, in a way that increases trust and credibility for the brand
How can you empower your team to transform every issue into an opportunity to build trust, credibility, and goodwill in the organization? This seminar will give your participants answers and implementable strategies to ensure the right lens is always chosen – inspiring the right actions to transform any business issue into a powerful brand opportunity.
Webinar: Crisis Readying your Organization for the Coronavirus (COVID-19) Impact
As the coronavirus continues to escalate, it is presenting potential impacts to every organization that continue to widen in breadth and scope. Meanwhile, there are many important aspects of crisis readiness with regards to this growing epidemic that are consistently being overlooked—an observation that comes from on-the-ground experience working with a vast range of organizations.
In this 75-minute webinar, Melissa Agnes will discuss some of the key aspects of how to approach your organization’s coronavirus crisis readiness, helping you ensure that you are taking a full 360-degree viewpoint and not overlooking critical aspects.
This webinar will discuss:
- A look at how to strategically anticipate, mitigate and ready your organization for the different categories of risk on its operations, reputation and stakeholders.
- Common mistakes and how to avoid them.
- The impact of emotion, and strategies around positioning your organization as a leader to strengthen trust, credibility and relationships throughout the management of this escalating situation.
- Q&A session, providing you with the opportunity to address and have your questions answered concerning the specific challenges you are facing. Be sure to take advantage of this opportunity by bringing your questions!
Who should attend this webinar?
If you play any form of role in your organization’s crisis readiness, this is a webinar that you can’t afford to miss.
“Melissa’s thought-provoking presentation style spurred exceptional dialogue amongst our team.”
The DOW Chemical Company
“The value of Melissa’s content was directly geared to our unique environment, and she kept audiences engaged and entertained while helping them learn valuable skills to take back. Anyone who wants to make sure their organization is INVINCIBLE needs to have her present.”
All Suites Brands, Hilton
“Melissa brings innovation and freshness to the important topic of crisis management.”
Ministry of Defence of R. of Macedonia
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