Crisis preparedness expert Melissa Agnes guides organizations to outline and remedy issues like reputation management and brand protection.
She founded and is the CEO of the Crisis Ready Institute and created the Crisis ReadyTM Model. A coveted speaker and advisor, Chris authored the book Crisis Ready: Building an Invincible Brand in an Uncertain World.
Melissa has been a keynote speaker or a strategic advisor to financial firms, technology companies, city governments, Ministries of Foreign Affairs and Defense and NATO. She helps clients build brands that can withstand devastating events.
Melissa is a university guest lecturer and teaches crisis management at universities, including Columbia and McGill and NYU. Her model for crisis management is recognized as best practices and taught globally.
She is on a panel developing the International Standard for Crisis Management which are guidelines for strategic capability and is also on the Police Professional Standards, Ethics and Image Committee for the International Association of Chiefs of Police, and on the Global Advisory Council for the Institute for Strategic Risk Management (ISRM).
Melissa is the editor of the Crisis Ready Blog, hosts the Invincible Brand Podcast, is a contributor to Forbes and has been covered by The Wall Street Journal, USA Today and Vibe Magazine. She gave a TEDx talk in 2015.