Sally Hogshead knows how to keep people fascinated and drawn to a brand. She developed The Fascination Advantage® that measures how others perceive you and uses that to create changes that captivate and fascinate.
Sally has an algorithm that can spotlight our most unique and valuable traits. Her research goes past a decade with many small businesses, Fortune 500 teams and more than 1,000 C-level executives.
She authored two books, Fascinate: How to Make Your Brand Impossible to Resist, and How the World Sees You: Discover Your Highest Value Through the Science of Fascination. Both were New York Times bestsellers. She also writes a weekly online column for Inc. on branding.
Sally is a Speaker Hall of Fame and Word of Mouth Marketing Association (WOMMA) member. She was also named a Top Brand Guru for her marketing system that is used by companies like IBM, the YMCA, and Twitter.
Her background includes being the most awarded junior copywriter in the U.S. by age 24 and her campaigns include clients like Mini Cooper, Godiva, Nike, and Coca-Cola. She opened her first ad agency at 27 and her work is exhibited at the Smithsonian Museum of American History. Sally appears in national media regularly including NBC’s Today and in the New York Times.