Turning Buyers into Believers – How to create Raving Fans!
“Whether you’re selling lemons or Lamborghinis,You’ve got to turn your buyers into believers.”
Pete’s remarkable success in business can be narrowed down to one key insight – buyers buy on price, but believers buy on emotion. From his early days selling tomatoes at an open-market fruit stand, to the expansion of a produce empire, Pete never fails to wow his customers with an experience that compels them to return – again. And again. He now wows his corporate audience with the same zest and appeal.
Pete explains that as he moved from wooden produce cart, to bricks and mortar, to multiple locations, he never stopped investing in the intangibles that elevate a commodity exchange into an adventure. Customers of the Pete’s experience believe grocery shopping is an event, an outing, something to look forward to. From the store design and merchandising, to staff training and media relations, every touchpoint reinforces Pete’s as a destination for community, friendship, and culinary exploration. Pete established a brand experience for his customers that is distinctive, memorable and cannot be replicated by his competition. Sound good for your company or organization?
Destination Workplaces – A Place of Choice!
“You can’t be a great place to shop until you are a great place to work…”
In today’s consumer-driven marketplace, it is critical for businesses to understand and respect how much power lies in the hands of frontline staff. From a one-man band to an employer of over 450+ staff, Pete’s grassroots approach to employee training will help you examine your mentoring techniques and immediately implement new ideas in your business. Take this opportunity to turn the tables and focus on serving your employees and their unique needs. Sew the seeds of success within your staff–and grow a healthy business! “Customer service is about doing your job. Customer care is about loving your job,” says Luckett. Build a destination workplace that retains and motivates the true ambassadors of your brand!”
The Gift of Change: Embracing Change and Challenge
“The place where your greatest fears live is also the place where your greatest growth lies.”
Probably the most exciting and daunting part of business is that it is always changing. Just when the ground feels solid beneath your feet, the winds of change upset the apple cart and you’re left scrambling. Let Pete Luckett, Canada’s street smart entrepreneur demonstrate how to take the positive aspects of change and make them work for you! The produce industry is ever-changing with products literally dying by the second! How does Pete keep up? Through innovation, openness and forward thinking–three cornerstones that can help you become grounded (but not buried!) in change. As far as Pete’s concerned, resisting change is a recipe for failure. “If I resisted change,” says Canada ’s favourite green grocer, “I would still be pitching fruit from a single stall in Nottingham Market.” Change has been my greatest gift.” Pete encourages companies to embrace change and develop a readiness to involve employees in the process. Remember, good companies manage change. Great companies create it!
Merchandising Mavens, Magic and More!
“As my father always said, if you can make ’em smile while you take their money, you’ve got it made!” – Pete Luckett
Pete’s customers don’t “shop” as much as they “congregate.” And every retailer knows the longer they shop, the more they buy! Ambiance, artful displays and a maven to oversee it are the basic of a killer merchandising program. An enticing customer experience with bold style displays and new product concepts will leverage consumers purchasing habits. Join master marketer, Pete Luckett as he shares how he makes his customers feel the WOW!! As one of Canada’s leading independent retailers, Pete has transformed grocery shopping from mundane drudgery into a highly entertaining experience–where every display is a feast for the eyes and a tantalizing array of colors, textures, and fragrances. Your customers will be more likely to purchase what they came for, and much more.
