Ron Buist

Author Of The Bestselling Book, Tales From Under The Rim, The Marketing Of Tim Hortons.

Categories: Business Growth, Customer Service, Marketing, Sales Tag: Ontario

If you’ve ever won a free coffee, a donut, or even a television because you “rolled up the rim to win,” you have Ron Buist to thank. The former marketing director for Tim Hortons for 24 years, Buist help turned a once little-known donut shop into one of Canada’s leading franchises. Buist is a confident, entertaining, and motivating presenter who takes audiences behind the scenes of this beloved Canadian institution, and shares the many valuable lessons about marketing, customer service, and business that he picked up along the way.

Buist is the author of the bestselling book, “Tales from Under the Rim, the Marketing of Tim Hortons” (now in its second printing), and a marketing consultant and speaker who is now focused on sharing his secrets of success with retail organizations, business schools, senior executives and others through his presentations.

Buist’s success story is applicable to all businesses and services, from banking to baking, production to party supplies. He has spoken to universities, marketing associations, and businesses ranging from The Funeral Association of Canada to financial institutions and many Chambers of Commerce. His presentations deal with key issues all businesses face, and provide audiences with formulas to increase their own success.

Topics

When the Going Gets Tough, the Tough Get Going
You look at Tim Hortons today and see a multi-billion dollar international company, but it was certainly not always so. What better time to hear about how Hortons achieved this success than right now during these tough economic times. Since 1964, Hortons has survived the difficulties of getting sufficient monies, 18% interest rates, staffing concerns and insufficient dollars to properly advertise their growing chain. Question is, “How did Hortons do it?”

The Twelve Steps to Retail Success
With the business formula used for selling coffee and Timbits, Ron provides the 12 steps to success while addressing issues all businesses face.

Tales from Under the Rim: Canadian Marketing Magic
Buist tells how a little donut shop grew into a Canadian institution. From the eureka moment in 1985 to the no-frills contest’s status as a defining feature of Canadian life.

Pleasing the Customer: Your Business as a Second Home

The Tim Hortons Story – A Recipe For Your Business

Tim Hortons and Canadian Culture

Learn How Tim Horton’s Became a Marketing Giant
Ron Buist, one of Canada’s foremost marketing professionals and now a best-selling business book author, is the former marketing director for Tim Horton’s and has launched some of the best-known and most successful marketing campaigns in Canadian advertising history. In his inspiring keynote presentation, Buist will share how Tim Horton’s grew from a single doughnut shop to a multi-billion-dollar international company through out-of-the-box marketing campaigns, initially on a very limited budget. Learn how and why Buist invented the “Roll up the Rim to Win” contest and developed logoed Tim Mug travel mugs. He’ll also discuss the 12 points to business success that he employed at Tim Horton’s to sell everything from coffee to soup and sandwiches and share how any business can use these ideas to sell more to clients.

Experience the original packaging designs, award-winning commercials and strategies of self-promotion that are based on the one thing in business that can be guaranteed: the changing customer ! Come, learn, enjoy, and bring a coffee!

Testimonials

“Your presentation on “Pleasing the Customer” as portrayed through the Tim Horton’s great success story, provided a very positive wind-up… Thanks again for helping make our Conference so very informative and enjoyable.”
Canadian Meat Council

”I would just like to say from myself and the board a huge thank you for all your efforts last night. Your presentation was both informative, and entertaining. I have had nothing but good feedback from all.”
Leica Microsystems Inc.

“I would recommend (Ron Buist) to anyone.”
Alberta Food Processors Association

We were extremely pleased with Ron. The pure entertainment of the Tim’s story, plus his own style, his common sense approach to marketing, and the fact that he tailored his remarks to us was the perfect kick off to the day.”
Yellow Pages Group

“Thank you for taking time out of your schedule to come to our conference and present an informative and dynamic talk to our Marketing division.”
Farm Credit Canada

“Thank you Ron for your passion and delivery of the Horton’s story. It created some great conversations following your presentation and certainly helped us in increasing the awareness of the importance of Brand.”
RBC Insurance

“Ron was great. He is a wonderful speaker, has a great story and he makes it very interesting and humorous.”
Saskatchewan Institute of Applied Science and Technology

“On a Rrrroll!! You may not be familiar with Ron Buist, but you know his handiwork!”
The Ottawa Citizen

“The ‘Mother’ of invention (Roll Up the Rom to Win contest)… A name that is on the lips of most Canadians though they don’t even know it. Along with other brilliant Canadians who’ve enriched our lives with light bulbs and TV we raise a cup to you!”
The Toronto Sun

“Your presentation on “Pleasing the Customer” as portrayed through the Tim Horton’s great success story, provided a very positive wind-up…Thanks again for helping make our Conference so very informative and enjoyable.”
RBC Insurance

“Fantastic, a superb presenter. Very informative, well delivered.”
Canadian Marking Association

“I would just like to say from myself and the board a huge thank you for all your efforts last night. Your presentation was both informative, and entertaining. I have has nothing but good feedback from all.”
Canadian Meat Council

“I would recommend (Ron Buist) to anyone.”
Leica Microsystems Inc.

“We were extremely pleased with Ron. The pure entertainment of the Tim’s story, plus his own style, his common sense approach to marketing, and the fact that he tailored his remarks to us was the perfect kick off to the day.”
Alberta Food Processors Association

“Thank you Ron for passion and delivery of the Horton’s story. It created some great conversations following your presentation and certainly helped us in increasing the awareness of the importance of Brand.”
Farm Credit Canada

Ron Buist

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