Whether you operate a product- or service-based company, you need to understand who your customers are in order to be successful. We’re not talking about knowing each individual customer on a first-name basis (although that is a nice touch); we, like thousands of business experts before us, suggest a less individual approach. Rather than the distinct name of each customer, you should have an understanding of what features make up your average shopper.
Behind every success story is a business that understands the broader demographics their services or products are geared towards. The profile of their target audience is well defined by their exact demographic segmentations, like their age, gender, occupation, and even education level. When this information is known, a more effective marketing campaign can be customized to the specific interests and concerns of a particular audience.
When you first started out, you doubtlessly invested a lot of time and money into outlining this sketch. If it was accurate, it probably served you well for the first few years – or maybe more. But as the market changes, so does your average customer. As trends and demographics evolve, the once definite outline of your target audience starts to smudge.
It happens and is no way a reflection on the quality of business. The only thing that’s permanent in life is the fact that it will always change; however, to maintain your success in whatever you do, you need to know how to evolve alongside your customers. For those who are little more resistant to change, this can be a difficult task – yet not an impossible one! With the help of our demographic speakers, Eddie Lemoine and Dr. Richard Loreto, you can develop a way to keep on top of your industry’s changes.
Eddie Lemoine is an employee engagement speaker and a corporate trainer, so he’s not shy about getting in on the ground level and helping every part of your company understand change. Sometimes, the change necessary for success isn’t related to your customers as much as it is related to your employees and corporate culture. Eddie can teach you how to transform your workplace so the entire team has the passion to work at their best. During an enlightening presentation, Eddie shares insights on demographic trends and tips on retention.
Dr. Richard Loreto, our demographic trends expert holds a Ph.D. in political science from the University of Windsor. His research allows him to provide a fresh and frank take on changing demographics. He outlines more than just the trends affecting any particular industry; he also elaborates on their implication for the future of the market, your products and services, and any marketing techniques you may follow.
Both Dr. Loreto and Eddie Lemoine would be a perfect choice for when you need a little extra help understanding the changing geographic, demographic, and psychographic trends affecting your industry. When you’re ready to include an edifying and entertaining demographic speaker at an upcoming event, seminar, or training session, give us a call. One of our agents will secure their talents on your behalf.
Editor’s Note:
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