Cheryl Bernard is passionate about inspiring others to reach their goals and stressing the importance of great leadership and teamwork, Bernard’s presentations draw from both her business and sport experiences to motivate audiences to achieve greatness in everything they do.
In 2009, Bernard and her teammates won the Canadian Olympic Curling Trials and headed to Vancouver to represent Canada at the 2010 Winter Olympics, ultimately taking the silver medal. Two months after the Olympics, she was nominated by her peers as the 2010 Most Valuable Player in Women’s curling.
Cheryl is a dynamic, results-oriented leader with a strong track record of team building performance improvement in both the corporate, not for profit and sporting world. Strategy, vision and the ability to identify, connect, engage and deliver to create awareness has been key to her success. At the age of 23 she started her own general insurance brokerage in Calgary. And by creating a dynamic agency culture that empowers, she and her staff propelled the agency to 7 Million in sales in 12 years. At that time Cheryl decided it was time to re-focus on curling, writing and fundraising – so she sold her agency to Western Union Insurance.
Cheryl Bernard has volunteered on a variety of boards, as well as for the Canadian Curling Association and the World Curling Tour. She created the annual “Curl for a Cure” in support of the Canadian Breast Cancer Foundation, raising over 1.3 million dollars for the charity. Bernard was the spokesperson for the 2010 Terry Fox Run and has done promotional work for the Alberta Children’s Hospital, Children’s Miracle Network, Dairy Queen Miracle Treat Day, Microsoft and the Toronto Children’s Hospital. She is currently the spokesperson for The Brain Tumour Foundation of Canada as well as a celebrity ambassador for World Vision Canada.
Bernard is also co-authored and published “Between the Sheets Creating Curling Champions” in 2005, which describes the mental side of the game of curling. She just recently published the second edition of the book titled “The Silver Lining”.
Cheryl retired from competitive curling in 2014 and was hired by TSN as a broadcast analyst and since then has split her time between that and corporate speaking.
