Chris Barton wanted a way to identify songs anywhere he heard them. There wasn’t one – so he invented an app called Shazam. Chris’s creation is nothing short of pure magic. Chris seeks to delight people by using technology to make seemingly impossible ideas come to life. Shazam is just one of them. In addition to creating Shazam, Chris holds twelve patents and played key roles in the early days of Google and Dropbox. Chris’s newest venture, Guard, aims to use AI to detect drowning in swimming pools. In his presentations, Chris’s story and storytelling completely captivate audiences. He inspires people to make big things happen in their organizations – to create magic in defiance of the obstacles.
When Chris had the idea to identify music using a mobile phone, no technology existed to achieve his goal. He was told by Professors at MIT and Stanford that the necessary pattern recognition algorithm was impossible. Even after inventing a new technology that didn’t yet exist, he had to build a search engine supercomputer from scratch, create the world’s largest music database, and create a user experience on very basic mobile phones. Did Chris ever think the experts were right? “No way,” he says.
When Chris came up with the idea for Shazam in 2000, it was three years before iTunes and eight years before the App Store. Shazam launched as a phone number that you dialed, and the service struggled, teetering near bankruptcy for six years until the App Store launched in 2008, allowing Shazam to unleash its full potential on the world.
In 2018, Shazam was acquired by Apple for a reported $400 million, making it Apple’s 6th largest acquisition of all-time. Shazam has been downloaded over 2 billion times and is used each month by over 300 million people, making it one of the world’s most popular apps. It has become an integral part of our everyday lives, with its ability to instantly identify songs and provide a range of music features such as lyrics. Shazam has become a verb, and it has changed the way the world discovers music.
