Erin Gargan King

Digital Persuasion:
Ignite Your Social Influence

Best Audience: Brand Marketers, Agency Marketers, Entrepreneurs

In today’s skeptical, saturated, ad-blocker installed social world- it’s never been harder for a brand to be seen or believed. If your social media content isn’t driving the conversations or conversions that it used to- it’s because it’s not enough to just tell a great story anymore. Persuading others to engage with you, your brand, your product or service on social media requires a strategy for not just WHAT story you are telling: but WHO is telling it.

Welcome to the era of the “influencer”. Yes, it’s an eye-rolling buzzword. Yes, it’s a Halloween costume. And yes, 92% of us trust their recommendations over anything a brand says about itself (Nielsen). In just the last few years, the traditional marketing paradigm has been inverted-with persuasion power no longer belonging to brands but to micro, customer and employee influencers. On a daily basis, these authentic voices are influencing perception and impacting how we learn, feel and take action. So how can you leverage this complex movement to improve your social media performance?

Way beyond cheesy paid celebrity endorsements and boring customer testimonials, igniting the transformative power of influencer marketing revolve around answering one big question. Whether you are an individual marketing team of one or at the helm of a Fortune 100 brand, Erin will equip and empower you to answer that key question- so you can start to attract attention, increase influence and sell smarter in today’s social media marketplace.

Learning Objectives:

• Why social influence has shifted from brands to individuals- and what you can do about it
• How to digitally differentiate your content on even the loudest social platforms
• How to find and engage your most effective social ambassadors authentically
• How to measure and illustrate social influencer marketing success
• Psychology principles behind social influence
• The one thing all digitally persuasive content has in common
• The biggest influencer marketing mistake everyone makes- and how to avoid it
• Predictions on the future of social marketing- and how you can prepare for it

Digital Persuasion:
Sell Smarter in the Modern Marketplace

Best Audience: B2B Sales, Sales Managers, and Entrepreneurs

When you type, text or tweet, how persuasive are you? When reaching out to someone you don’t know online- does your message influence others to give you a chance….or ignore you?

Forget firm handshakes and eye contact- first impressions in today’s digital marketplace are dependent on your ability to positively influence others -without the power of face to face communication- to take action.

In person, you have 8 seconds before someone decides how they feel about you using your nonverbal persuasion skills: your appearance, your eye contact, your smile. Online, you have just 2.5 seconds- and none of those personally persuasive elements.Opening a new opportunity begins with persuading your recipient in just a few words of a mobile preview- that they should stop the scroll and engage with you.

Erin shows her audiences why some sales professionals digital messaging wins face time with new prospects-while 90% of messages DO NOT. She shares her proven 3 step formula for effectively eliciting a response to spark a dialogue and break through the ”empathy blockers” AKA our screens.

Using Erin’s PUB method- attendees leave empowered and equipped to attract attention, increase influence and sell smarter in the social, mobile and digital age.

Learning Objectives:

• What is digital persuasion and why it’s an essential survive-and-thrive skill to master
• How screens and social media have impacted traditional business networking and communication- and what you can do about it
• How to digitally differentiate yourself and attract more of your sales targets without the power of face to face communication
• Psychology principles behind effective digital persuasion
  The one thing all digitally persuasive salespeople have in common
• The biggest digital influence mistake everyone makes- and how to avoid it
• The 3 Step Digital Persuasion Formula for transforming online activity into real offline relationships

Digital Persuasion:
Sell Smarter in the Modern Marketplace

Best Audience: Direct Sellers, Social Marketers, Multi-level Marketers, and Network Marketers

When you type, text or tweet, how persuasive are you? What if changing just ONE word could make you twice as influential online? Get ready to learn exactly how to create social media content that persuades others to stop their scroll, lean forward, and SAY YES.

In working with everyone from The Academy Awards to The United States Navy, Erin Gargan King has analyzed thousands of social media posts to understand what works and what doesn’t when it comes sharing powerful content. Using Erin’s tested, proven “PUB” method, you will become empowered to tell a better story and share a stronger message. It’s time for you to attract attention, increase influence and sell smarter in today’s digital world. Stop feeling frustrated and start winning more “YES” the very next time your fingers touch your keyboard.

Learning Objectives:

• What is digital persuasion and why it’s an essential survive-and-thrive skill to master
• The one word that can make you more influential instantly
• How to digitally differentiate yourself in a crowded social media landscape
• Psychology principles behind persuasive digital communication
• The biggest digital influence mistake everyone makes- and how to avoid it
• Erin’s proven PUB method for sharing more powerful social media content every single time

Digital Persuasion:
Recruit Smarter in the Modern Marketplace

Best Audience: HR Recruiters, Managers, and Directors

Forget firm handshakes and eye contact- or cold voicemails and emails- first impressions in today’s digital marketplace are dependent on your ability to positively influence others -without the power of face to face communication- to take action.

In person, you have 8 seconds before someone decides how they feel about you using your nonverbal persuasion skills: your appearance, your eye contact, your smile. Online, you have just 2.5 seconds- and none of those personally persuasive elements. Engaging with a potential new candidate begins with persuading them in just a few words of a mobile preview- that they should stop the scroll and engage with you.

Erin shows her audiences why some recruiting professionals digital messaging wins face time with new prospects-while 90% of messages DO NOT. She shares her proven 3 step formula for effectively eliciting a response to spark a dialogue and break through the ”empathy blockers” AKA our screens.

Using Erin’s PUB method- attendees leave empowered and equipped to attract attention, increase influence and recruit smarter in the social, mobile and digital age.

Learning Objectives:

• What is digital persuasion and why it’s an essential survive-and-thrive skill to master
• How screens and social media have impacted traditional business networking and communication- and what you can do about it
• How to digitally differentiate yourself and attract more of your recruiting targets without the power of face to face communication
• Psychology principles behind effective digital persuasion
• The one thing all digitally persuasive recruiters have in common
• The biggest digital influence mistake everyone makes- and how to avoid it
• The 3 Step Digital Persuasion Formula for transforming digital outreach into real dialogue

Digital Persuasion:
Ignite Your Social Influence

Best Audience: Event Marketers, Experiential Agency Professionals, and Association Marketers

Do you feel like getting your event to stand out in the loud- check that- ROARING world of social media has become an almost impossible challenge? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to- it’s because it’s not enough to show or tell a great event story on social media anymore. Persuading attendees to engage with your event on social media requires a strategy for not just WHAT event story you are sharing: but WHO is sharing it.

Do you feel like getting your event to stand out in the loud- check that- ROARING world of social media has become an almost impossible challenge? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to- it’s because

it’s not enough to show or tell a great event story on social media anymore. Persuading attendees to engage with your event on social media requires a strategy for not just WHAT event story you are sharing: but WHO is sharing it.

Digital influence has colossally shifted from brands and celebrities to micro and everyday influencers. This balance of power has disrupted even the smartest social strategies and demands a fresh approach to redefine why, where, and how your social media efforts will deliver the registrations, shares, and awareness you need.

The power of digital persuasion is about MUCH more than Kardashians and tens of thousands of dollars on sponsored Instagram posts. Erin’s talk helps today’s event marketing pro reimagine your current social strategy to ignite the power of your macro, micro and everyday influencer messaging in an authentic, transformative way.

It’s time to move from “right message, right time, right person” to “real message, real time, real person”. Using Erin’s dynamic, first-hand live event case studies, and her simple digital persuasion equation— you will leave empowered and equipped to attract attention, increase influence and market your event more effectively.

Learning Objectives:

• Why social influence has shifted from brands to individuals- and what you can do about it
• How to digitally differentiate your content on even the loudest social platforms
• How to find and engage your most effective social ambassadors authentically
• How to measure and illustrate social influencer marketing success
• Psychology principles behind social influence
• The one thing all digitally persuasive content has in common
• The biggest influencer marketing mistake everyone makes- and how to avoid it
• Predictions on the future of social marketing- and how you can prepare for it