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Steve Lerch

Former Google Executive Delivering Keynotes On Innovation, Consumer Strategy, Marketing, And Practical AI.

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Steve Lerch is an award-winning international keynote speaker, digital strategist, and former Google executive. During nine years at Google, he advised major brands like GoPro and Roku, non-profits, and government agencies on marketing and innovation. Founder of Story Arc Consulting, Lerch delivers high-energy keynotes on consumer behavior, innovation leadership, and practical AI for corporate conventions, leadership retreats, and industry summits across diverse commercial sectors.

Steve Lerch is an award-winning international keynote speaker, digital strategist, and founder of Story Arc Consulting who helps organizations adapt to rapid market changes through innovation, artificial intelligence, and customer-centric marketing. Drawing on nearly a decade of executive experience at Google, Lerch brings a practical, human-centered approach to topics that are often treated as strictly technical. During his tenure at Google, he served as a Digital Strategy Advisor to prominent global brands such as GoPro, Roku, Fitbit, and Nest, while also guiding major non-profit organizations including the YMCA and Save the Children, and federal agencies such as FEMA and the U.S. Census Bureau. In addition to advising external partners, Lerch served as a Culture and Innovation Evangelist at Google headquarters, educating thousands of new employees on the cultural principles and collaborative mindsets required to drive continuous organizational growth.

Lerch’s keynote presentations connect data, human behavior, and organizational dynamics to offer actionable business strategy. His signature talks focus on three core pillars: Innovation Leadership, Modern Consumer Behavior, and Artificial Intelligence. In his presentation “Innovation Leadership: Inspiring People to Think Differently,” Lerch demonstrates that meaningful innovation stems from psychological safety, curiosity, and daily team habits rather than large research and development budgets. His talk “Influencing Modern Consumers” decodes changing audience expectations, equipping organizations with techniques to utilize free digital tools, analyze search data, and craft compelling narratives. In “AI for All,” Lerch demystifies artificial intelligence for non-technical teams, outlining practical workflows that improve operational productivity.

Having delivered nearly 200 speeches across North America, Europe, and Asia, Lerch adapts his message for C-suite executives, cross-functional teams, and trade associations. His consulting practice and speaking engagements span agriculture, healthcare, finance, hospitality, manufacturing, and consumer packaged goods. Combining high-energy storytelling, humor, pop culture references, and hard data, Lerch equips audiences with memorable frameworks and clear steps to drive immediate operational impact.

For additional information on Steve Lerch for your corporate conference, executive summit, or annual convention, contact MCP Talent Agency today.

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Innovation Leadership: Inspiring People to Think Differently

In this high-energy, insightful, and fun exploration of innovation, Steve Lerch, a former Google Executive and Innovation Evangelist, reveals the strategies driving the most innovative organizations, and how those strategies can be applied to any business, regardless of size, industry, or budget.

Lerch emphasizes that innovation is not about technology; it’s about empowering every individual to contribute. To voice their unique perspectives and ideas. It’s about moving fast, learning as you go, and always iterating. Through captivating stories and real-world examples, he’ll challenge your audience’s assumptions about what’s possible, for themselves, their teams, and the world.

This isn’t just a lecture; it’s an interactive experience filled with humor, inspirational stories, pop culture, and thought-provoking questions that will leave you feeling energized and ready to transform your organization’s approach to innovation.

If you’re looking for a speech that will motivate your group, spark creativity, and provide practical strategies for fostering a culture of innovation, then look no further. Steve Lerch’s Innovation Leadership is the key to unlocking your organization’s true potential.

Speech can be customized for your audience/event, including a more deliberate focus on topics like change management, feedback, collaboration, creativity, etc.

Influencing Modern Consumers: Building Connections and Sales in the Age of Memes, GIFs, and Selfies

Ever feel like you’re speaking a different language than your customers? In this engaging and insightful presentation, Steve Lerch, former Google executive, decodes the modern consumer – their behaviors, motivations, and how to connect with them authentically. Not to mention why they’re so obsessed with some viral trend or TikTok dance that you’ve never heard of, and how learning about these obsessions can open the door to connecting with any potential customer.

Lerch blends humor, pop culture, and insightful data to challenge your assumptions about today’s consumers. He reveals the power of free digital tools to tap into real-time consumer interests and provides actionable strategies to cut through the digital clutter.

Learn how to:
● Understand the evolving consumer landscape: Why “different” doesn’t mean “worse” when it comes to cultural shifts.
● Craft compelling messages: See how brands like Chipotle and United Airlines leverage viral trends for maximum impact.
● Utilize free tools for market research: Uncover the secrets hidden in Google search data and advertising trends.

This presentation is a must-attend for anyone looking to better understand, connect with, and ultimately influence today’s ever-evolving consumer.

This speech can be customized for your audience/event, providing specific examples related to the products, customers, issues, and priorities of your event attendees.

AI for All: Simple Stories and Practical Strategies to Embrace Artificial Intelligence

Feeling overwhelmed by the AI revolution? Don’t worry, you don’t need to be a tech genius (not even close) to harness the power of artificial intelligence! Join Steve Lerch, former Google executive, on a captivating journey into the practical side of generative AI tools like ChatGPT, Gemini, and Copilot.

In this eye-opening and accessible presentation, Lerch cuts through the jargon and demystifies AI for everyone, regardless of your technical background. Through real-world use cases, fun examples, and a simple playbook, he’ll show you how AI can revolutionize your work or even your personal life.

Discover how to:
● Boost your productivity: Learn how AI can simplify complex tasks, generate creative content, and even provide personalized coaching.
● Unlock new possibilities: Explore the fascinating world of AI-powered tools, from chatbots to image generators, and see how they can spark your imagination.
● Supercharge your career: Gain a competitive edge by leveraging AI to streamline your work, improve your decision-making, and deliver exceptional results.

No one knows what the future of technology will look like, but one thing we do know is that AI will continue to get better, spread further, and increasingly become a required tool for anyone in the working world. If you’re ready to take the first steps and increase your comfort with artificial intelligence, this talk is for you.

This speech can be customized for your audience/event, with specific AI use case examples based on the industries and job functions of your attendees.

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Testimonials

“Steve delivered a thought-provoking and wildly entertaining keynote on Modern Consumers. His insights into how storytelling, humor, and understanding modern trends can transform customer engagement were nothing short of inspiring. Steve’s ability to blend humor with actionable strategies—complete with memes, trends, and a bit of good-natured teasing of Millennials and Gen Z—had the room energized and engaged. He reminded us of the importance of truly understanding what resonates with our customers. Steve’s presentation reinforced the power of empathy, creativity, and attention to detail when it comes to creating customer experiences. If you’re looking for a keynote speaker who can inspire your team while keeping them entertained, I can’t recommend Steve enough. He brings energy, expertise, and an unparalleled ability to make complex topics feel approachable and impactful.”
Sales Director, Amcor

“We appreciate Steve’s time prior to the event to understand our audience – and to connect while he was there. The feedback was overwhelmingly positive – he was a big hit!”
Lightning Protection Institute

“Steve was great!!! This information is so beneficial and ever-changing!! I look forward to implementing it in my business.”
ARA

“Steve Rocks! He took a technology that scared the majority of our members and taught them how valuable a tool AI can be to improving their business and being more productive. By taking a foreign concept and breaking it into language we could all understand he showed that not only is it nothing to be afraid of, it should be embraced.”
Bowling Proprietors’ Association of America

F.A.Q.
What primary topics does Steve Lerch cover in his keynote presentations?
Steve Lerch specializes in innovation leadership, modern consumer behavior, digital strategy, and artificial intelligence. His keynotes help organizations navigate digital disruption, interpret customer search trends, and foster employee-driven innovation that transforms corporate culture without relying on massive software or technology budgets.
What practical insights do audiences gain from Steve Lerch’s presentations?
Audiences gain actionable methods to build cultures of curiosity, utilize free digital analytics tools for market research, and incorporate artificial intelligence into daily workflows. Attendees leave with strategic frameworks to refine brand storytelling, analyze real-time consumer interest, and accelerate team decision-making.
What published research or thought leadership has Steve Lerch authored?
Steve Lerch authors strategic commentary, whitepapers, and industry analysis through Story Arc Consulting, focusing on digital marketing, modern consumer behavior, and corporate AI adoption. His insights are regularly featured across business media platforms and agriculture publications, including Farm Journal.
What types of events are best suited for Steve Lerch’s keynotes?
Steve Lerch is ideal for annual conventions, leadership retreats, corporate management meetings, and industry association summits. He frequently presents to leadership teams in agriculture, healthcare, financial services, consumer packaged goods, technology, hospitality, non-profit institutions, and government agencies.
How does Steve Lerch tailor his keynote presentation to specific industries?
Lerch conducts extensive pre-event research to align every speech with an organization’s specific operational goals and market challenges. Leveraging insights from over thirty consulting partnerships, he incorporates industry-specific data, competitive trends, and custom case studies into every keynote.
Does Steve Lerch offer interactive elements or Q&A sessions during his presentations?
Yes, Steve Lerch integrates real-time audience polling, interactive exercises, and dynamic Q&A sessions into his keynote speeches and breakout workshops. These engagement techniques help participants immediately translate high-level digital strategy and innovation concepts into actionable workplace practices.
What major industry credentials and achievements has Steve Lerch earned?
Steve Lerch spent nearly a decade at Google as a Digital Strategy Advisor and Culture and Innovation Evangelist. An award-winning international speaker, he founded Story Arc Consulting and has presented to global audiences ranging from ten to 5,000 executives.
What real-world corporate experience backs Steve Lerch’s keynotes?
Lerch’s expertise rests on nine years at Google advising brands like GoPro and Roku, non-profits like YMCA, and federal agencies like FEMA. Through Story Arc Consulting, he provides hands-on guidance on media buying, social strategy, Google Ads, and organizational planning.
What are Steve Lerch’s most requested signature keynote talks?
Lerch’s most requested keynotes are “Innovation Leadership: Inspiring People to Think Differently,” “Influencing Modern Consumers: Building Connections and Sales in the Age of Memes, GIFs, and Selfies,” and “AI for All: Simple Stories and Practical Strategies to Embrace Artificial Intelligence”.
How would you describe Steve Lerch’s speaking style on stage?
Steve Lerch delivers dynamic, high-energy presentations that combine humor, pop culture, storytelling, and rigorous data analysis. He breaks down complex tech concepts into relatable narratives, ensuring audiences stay captivated while gaining concrete business insights.
Where has Steve Lerch been featured as an industry expert?
Steve Lerch has delivered keynotes across North America, Europe, and Asia. His commentary on modern consumers, digital marketing, and practical AI adoption has been featured at prominent industry gatherings, including the World Pork Expo and Farm Journal’s Top Producer Summit.
What audience levels benefit most from Steve Lerch’s message?
Steve Lerch delivers value across all organizational tiers, from C-suite executives and strategy directors to frontline marketing, sales, and product teams. His presentations bridge strategic vision with daily tactics, making his insights useful for broad corporate audiences.
What sets Steve Lerch apart from other innovation keynote speakers?
Steve Lerch blends elite Google tech experience with hands-on consulting across traditional commercial industries. Rather than viewing innovation through a purely technical lens, he treats innovation as a cultural mindset focused on empowering people, encouraging experimentation, and simplifying tools.
How does Steve Lerch deliver keynotes for virtual or hybrid conferences?
Steve Lerch adapts his keynotes for virtual and hybrid events by using high-density visual content, active chat participation, and focused pacing. His interactive style keeps remote participants involved, ensuring virtual audiences receive the same impact as live stage events.
How do event planners book Steve Lerch through MCP Talent Agency?
Event planners can request availability and fee structure details for Steve Lerch by visiting MCP Talent Agency online at www.mcptalent.com. MCP Talent coordinates scheduling, content scoping, and contract management for global corporate keynotes and leadership workshops.
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